News and events

D-Day for the imop in South Africa

This week, South Africans woke up to the painful news that their electricity bills are going to rise by 146.3% over the next three years. Hoping to take some of the sting out of such a debilitating economic measure are SA EcoPower, our first distributors in South Africa, who are keen to maximise the potential of the imop in a country that was almost crippled by power shortages back in January 2008.

Farming and manufacturing represent major market opportunities for electricity savings according to SA EcoPower, as well as mining — which was one of the major casualties of the energy crisis two years ago.

More staff at the company are currently being trained by minimise technical support and training manager, James Hazell, who is in South Africa as part of a five-day programme for SA EcoPower. As with all distributors’ start-up procedures, the minimise training forms two parts: classroom-based theory and on-site practice.

We encourage distributors to use their own client base for live demonstrations, as this has the added bonus of generating orders as part of the process.

A modern-day power struggle

South Africa’s new electricity tariff is part of a long-term government plan devised with the national energy supplier, Eskom, to bring the country’s electricity distribution and supply back into balance. Measures include promoting energy savings and, if necessary, actually outlawing energy inefficiency. Eskom aims to reduce demand by about 3000 megawatts by 2012, and a further 5000 megawatts by 2025. There are also plans to reward and penalise customers based on their energy usage.

THE IMOP TAKES THE SPOTLIGHT ON THE WORLD STAGE

Taking its place on the world stage, the imop attracted huge interest recently at the World Future Energy Summit held at the Abu Dhabi National Exhibition Center (ADNEC) in Abu Dhabi.

This prestigious event is the world’s leading forum for businesses, research institutions, investors and political leaders with a common interest in addressing real, proven solutions to the energy crisis and climate change. With more than 600 exhibitors representing some 130 countries from around the globe, it also provides a showcase for organisations and businesses at the forefront of green technologies and energy efficiency.

The imop had been brought to Abu Dhabi by minimise Ltd, who were more than grateful for the help supplied by their United Arab Emirates distributor, Soman Biesar Group, because of the sheer volume of delegates visiting the stand. More than 30,000 visitors passed through the doors of the vast ADNEC exhibition space over just four days, including an incredible 70 heads of state, ministers and members of royal families. Delegates from as far afield as Kuwait, India, Cape Town, Italy, Iran, Jordan, Sweden and Pakistan showed interest in becoming distributors for the imop, keeping minimise Ltd on target for their planned business growth for 2010.

Posted 24/01/10

SOMAN BIESAR STORM INTO THE UAE

Keen to take the opportunity to establish a strong marketplace for the imop in the UAE, Soman Biesar Group have signed up to three distribution agreements covering three regions: Dubai, Abu Dhabi and Sharjah. They have set up a new head office facility in Dubai and are in discussions with minimise Ltd to set up a dedicated factory in the Middle East.

President Sajan Shiva (front left) and managing director BS Raju (front right) with fellow Soman Biesar staff.

Posted 21/01/10